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This web page had the following on the web page, "Welcome to the EPK for Darlene and Ken Tipton - Founders of AmazingKarma." We viewed that the web site said " Own Your Actions - Make Amends - Move Ahead." It also said " Los Angeles Senior couple creates unique startup social website based on the concept of Karma to acknowledge good behavior, expose bad behavior, and make the world a better place. Around the simple non-religious concept of What goes around, comes around. Types of Karma Cards are treated the same way when they are regist." The header had karma as the highest ranking search term. It is followed by cards, amazingkarma, and darlene which isn't as ranked as highly as karma. The next words they uses is behavior. personal was included and will not be seen by search engines.